Introduction The current business case examines the capacity and shortcomings that come with the setting up a partnership between a Civil Society Organization and a private company. The study involves the partnership of the Dutch company that deals with production of bio diesel named Solarix and the Kenya Help Self Help Center (HSHC), the Kenyan […]
Category: Business
Marketing Strategies
Marketing research is the process of finding information and using it to identify and define marketing opportunities and problems. This information is also used to link consumers and the end users to the marketer. Marketing Research is aided by several tools which include conducting interviews, surveys, questionnaires, focus groups and size-ups. With the use of […]
