Category: Business

Review Questions

1. The simplest way to explain liquidity ratio is to do so through the proportion of liquidity reserve to the total amount of the company’s assets or, in other words, the ability of a company to pay off its obligations. The current ratio, the quick ratio, and the operating cash flow ratio are the key elements of this […]


Business Case

Introduction The current business case examines the capacity and shortcomings that come with the setting up a partnership between a Civil Society Organization and a private company. The study involves the partnership of the Dutch company that deals with production of bio diesel named Solarix and the Kenya Help Self Help Center (HSHC), the Kenyan […]


Marketing Strategies

Marketing research is the process of finding information and using it to identify and define marketing opportunities and problems. This information is also used to link consumers and the end users to the marketer. Marketing Research is aided by several tools which include conducting interviews, surveys, questionnaires, focus groups and size-ups. With the use of […]


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